Mentos на AFP 2019

Timeline: Bloggers

OTS: 4,1 mln

Description

In 2019, Mentos presented its own stage and a new taste at the Alfa Future People festival.

What was done

To make the brand’s presence at the festival even more noticeable, we engaged 10 bloggers who went on a trip to AFP to support the brand. All bloggers were involved entirely on a barter basis.

Result

The campaign resulted in 46 publications instead of the expected 20.

Coverage

4,1 mln

Figures

Number of publications:

46