Armin Only is a massive show that combines music, theater and dance. In 2017, Armin van Buuren brought to Moscow a new chapter of his show dedicated to his new album Embrace's release.
What was done
We provided barter advertising on TV and radio stations, found information partners such as Europa Plus, Muz-TV, RBC, Mixmag, etc. We held a press conference in TASS, VK Live with Armin van Buuren from Kiev, and found cross-promotional partners: X-Fit, DoublB, Formula Kino, Muztorg, etc.