Description
Bombay Canvas by Urban Dreams is a pop-up space created for the Bombay Sapphire brand.
Goals
The main goal was to tell about event with keeping Bombay Sapphire integration in mass media. More than that we should have executed KPI of M.A.C and R+Co. Also we should have attracted bloggers and have invited celebrities to the party of opening.
Result
Bombay Canvas opened with a large-scale Urban Dreams party, which was attended by 2,500 people, including 250 journalists, 60 bloggers and 27 star guests.Not only did we make media talk about the event, but also integrated mentions of an alcohol brand in the publications.
Partners
Серебряный дождь, The Village, Афиша Daily, Elle, Сноб, Psychologies
Figures
Number of media publications:
171
KPI benchmarks were exceeded by
1,5