Bosco Fresh Fest 2019

OTS: 599,3 mln

Description

Bosco Fresh Fest - one of the iconic music festivals in Russia.

Goals

The organizers of the Bosco Fresh Fest festival set an ambitious goal for us—to almost double the number of publications about the project without losing the sensation of festival’s elitism.

What was done

In 3 months of work, we've released more than 450 articles in 109 media, 14 interviews with the artists and organizers, supported the global environmental campaign with SIBUR in the information field. We also integrated in the PR campaign several commercial partners, among which there were alcohol and tobacco brands.

Partners

Серебряный дождь, Москва-24, BURO, Elle, Lenta.ru, Вконтакте, The Village, Афиша Daily

Coverage

599,3 mln

Figures

Number of publications:

478

TV spots:

17

Interviews and playlists:

15

Special projects:

3