BURN

Timeline: PR, bloggers

OTS: More than 450 mln yearly

Description

For the third year in a row we’re providing PR support for BURN—the international brand that is known to support the best festivals and parties in the country.

Goals

We also cover all of the brand’s own activities: from the large-scale all-Russian hip-hop BURN Tour and DJ contest BURN Residency to the launch of new tastes and activations with bloggers. We also make sure to strengthen the brand’s informational presence at summer music festivals. 

What was done

We have organized a PR support of this brand in the following events:Burn Residency projectPresent Perfect festivalBoth of Respect My Talent festivals  in Moscow and St.PetersburgAlfa Future People festivalFaces&Laces festivalBurn Rap Tour project

Result

More than 600 clips was published on the radio station like Megapolis FM, Studio 21, Love Radio, New Radio.450 videos was published on the MusicBox channel.As part of the show Burn Residency, 7 guest stream was organized on the radio and TV with the Russian winner - Roustam (Megapolis FM, Capital FM, MusicBox, etc.)

Coverage

450 mln

Figures