The Corner Boxing Gym

Timeline: 1 month

OTS: 147,2 mln

Description

The Corner Boxing Gym is a futuristic boxing club in the center of Moscow.

Goals

Our task was to announce a new modern hub for sports, which is supposed to finally blur the unsteady framework of such genres as boxing, fitness, dancing, hangout. 

What was done

To attract the audience, we released a number of positive publications, recorded an interview with the founder of the club Aram Davtyan, and invited journalists, bloggers and stars to the club's opening party.

Result

The opening party was attended by Ivan Chuikov, Petr Romanov, Maria Shumakova, Masha Tsigal, Alexandra Burimova, Maryana Ro, Rita Chelmakova, Maria Way, Julia Kostyushkina, Vasily Akkerman and others.

Partners

Leading sports and lifestyle publications.

Coverage

147,2 mln

Figures

Number of media publications:

40

TV clips:

3