GOLDEN GARGOYLE 2018

Timeline: 3 weeks

OTS: 147,3 mln

Description

The Independent Music Award which given to musicians and professionals from the music world.

Goals

The agency tool up the challenge to get new trendy audience acquainted with a private niche event and transform the award’s perception from the ‘inner circle kind of a thing’ to a significant musical event. 

What was done

We found such information partners as Silver Rain, TNT Music, SNC, Maxim, etc., invited opinion leaders to attend the award and exceeded KPI benchmarks set for our commercial partner JBL.

Coverage

147,3 mln

Figures

Number of publications:

55