Medialab YANDEX.TAXI

Timeline: 20th October'17 - 30th December'17

OTS: 160 mln

Description

In 2017, we launched a new Yandex.Taxi product—Media Lab. It consisted of 5 short films shot by eminent producers paired with aspiring directors.

Goals

Our task was not only to share the project with a wide audience without budgetary provisions for the work with media, but also to create a maximum quantity of unique editorial materials with the participation of actors and directors of the project.

What was done

We got the information support from The Village, Esquire and Silver Rain. And we received free support from VKontakte, which allowed us to provide 500,000 views to commercial brand videos. We organized the movies premiere on Lifestyle resources: GQ, Kinopoisk, Esquire, Cosmopolitan, Maxim, etc. And we organized work with the media at a private event held in the Museum of Moscow.

Coverage

160 mln

Figures

Number of publications:

more than 150

Prioritize of publications:

81%

Advalue:

10 452 500