We started to work with Pandora Jewelry in October 2019, when the company announced their global rebranding.
Our task was to get new audience for the brand with a history and established image in need of adjustment. To do that we chose two main communication channels: we worked closely with media and opinion leaders.
What was done
In six months we got more than 150 press publications about the brand and launched 3 large-scale campaigns with bloggers.
Number of media publications:
Number of bloggers’ posts: