PANDORA

Timeline: PR, bloggers

OTS: 450 mln

Description

We started to work with Pandora Jewelry in October 2019, when the company announced their global rebranding.

Goals

Our task was to get new audience for the brand with a history and established image in need of adjustment. To do that we chose two main communication channels: we worked closely with media and opinion leaders. 

What was done

In six months we got more than 150 press publications about the brand and launched 3 large-scale campaigns with bloggers.

Coverage

450 mln

Figures

Number of media publications:

154

Number of bloggers’ posts:

75