CHESS & JAZZ 'PARTY'

Timeline: 2 weeks

OTS: 169,3 mln

Description

‘Party’ is an intellectual bash for the new wave chess community.

Goals

We had only a week get media to talk about the Chess & Jazz festival party. 

What was done

We didn’t just land publications about the event on such resources as Silver Rain, M24, The Village, Afisha Daily, GQ, Grazia, Cosmo, etc., but also invited the editorial staff of Silver Rain, The Blueprint and Daily Storm to participate in the chess tournament.

Coverage

169,3 mln

Figures

Number of publications:

30