Сбербанк Премьер: Premier Stories

Timeline: 2 weeks

OTS: More than 150 mln

Description

Our task was to provide PR-support for the participation of the Sberbank’s premium department— Sberbank Premier—in the ‘Usadba Jazz’ festival in St. Petersburg.

What was done

We’ve set up a press tour for 6 federal publications: Kommersant, Izvestia, Snob, OK!, Grazia and Friday TV channel. We organized more than 10 TV interviews with the Premier Stories project’s participants.

Result

We got more than 20 publications, mentioning Sberbank Premier on Friday TV channel, RBC TV, Snob magazine, Kommersant, OK!, Cosmopolitan, Harper's Bazaar, The Challenger, Grazia, WMJ, Glamour, Afisha Daily, Instyle and others. 

Coverage

More than 150 mln

Figures

Number of publications:

25