‘Films are #mything’ is Sberbank and Mastercard’s joint project, which resulted in 3 short films shot vertically.
The films were created with the participation of Fedor Bondarchuk, Klim Shipenko, Alexandra Revenko, Julia Topolnitskaya, Radda Novikova, Yan Gordienko, Natalie Yashuk and many others.
All the key media, such as Esquire, BURO, People Talk, Glamour, Cosmo, Bazaar, Vogue, OK!, GQ and others supported the project and covered the news. Cosmopolitan, BURO and Instyle hosted exclusive online movie premieres. The offline premiere at the Dom Kultur venue was attended by more than 100 people, including 40 bloggers and star guests.