FILMS ARE #MY THING

Timeline: PR, bloggers, celebrities

OTS: 130 mln

Description

‘Films are #mything’ is Sberbank and Mastercard’s joint project, which resulted in 3 short films shot vertically. The films were created with the participation of Fedor Bondarchuk, Klim Shipenko, Alexandra Revenko, Julia Topolnitskaya, Radda Novikova, Yan Gordienko, Natalie Yashuk and many others.

What was done

We were engaged in information support on all stages of the project: from the very first news to the offline and online premiere with no additional budget for media publications. 

Result

All the key media, such as Esquire, BURO, People Talk, Glamour, Cosmo, Bazaar, Vogue, OK!, GQ and others supported the project and covered the news. Cosmopolitan, BURO and Instyle hosted exclusive online movie premieres. The offline premiere at the Dom Kultur venue was attended by more than 100 people, including 40 bloggers and star guests.  

Coverage

130 mln

Figures

Number of media publications:

168

Number of bloggers’ posts:

26