‘YEAR OF ECOLOGY’ TRAIN

Timeline: 20th October'17 - 30th December'17

OTS: 304,6 mln

Description

In 2017, we changed the scenery of our projects and moved from the concert venues to the subway.

What was done

Our team was entrusted with information support of the train dedicated to the Year of Ecology's launch. Not only did we invite the media representatives to the grand opening, but also involved the ambassadors—Anastasia Zadorozhnaya and the traveler Sergey Dol—in the project. We also launched the project’s advertisements on radio and TV. And, most importantly, we did all of this without additional media budgets.

Coverage

304,6 mln

Figures

Number of publications:

117