Urban Dreams

Timeline: September'18

OTS: 237,8 mln

Description

The contemporary art festival meant for 'radical' self-expression.

Goals

Needed to be introduced to the market, the other task was to attract a new audience to the Midsummer Night's Dream community.

Result

Thanks to our work, the event fell into the 'best events of the month' compilations. We also managed to get unique editorial articles published and release several interviews with the project's organizers and to launch an advertising campaign on the radio. All of this despite a very tight schedule of work—we had 3 weeks for everything.

Partners

Серебряный дождь, The Village, Афиша Daily, OK!, Сноб, MixMag

Coverage

237,8 mln

Figures

Number of media publications:

69

TV spots:

7