Boat Trip—is an all-night party hosted by Bacardi for the first time as a boat trip on the Moskva River.
What was done
Despite the tight schedule—we had at our disposal only 2 weeks—we were able to develop and implement a full-fledged campaign for the brand, that included working with media and bloggers.
Result
The event was covered by Afisha, MixMag, Cosmopolitan, OK!, Bazaar, KNIFE Media , People Talk, etc.