AFP Snow Edition

Timeline: 2019, 2020

OTS: 586,2 mln


Winter version of Alfa Future People music festival


Our team had the challenge to introduce a new festival project in Sochi to the market—Alfa Future People Snow Edition. It was important not only to position the new project right but also to build all of the communication in a way, that it wouldn’t interfere or get linked to the summer edition.

What was done

For two years we’ve been providing full communication support for the project: from work with the media to engaging bloggers and celebrity guests in the event.


Both in 2019 and 2020, we got more than 500 media publications about the festival. On the federal level it was supported by such giants as Europa Plus and TNT channel.  In 2020 the festival was attended by many star bloggers: Roman Mayakin, Petr Romanov, Anna Tsukanova-Kott, Gladston Mahib, Snezhana Samokhina, Anton Lavrentiev and others.


586,2 mln


Number of media publications:


Number of bloggers’ posts: