Our team had the challenge to introduce a new festival project in Sochi to the market—Alfa Future People Snow Edition. It was important not only to position the new project right but also to build all of the communication in a way, that it wouldn’t interfere or get linked to the summer edition.
Both in 2019 and 2020, we got more than 500 media publications about the festival. On the federal level it was supported by such giants as Europa Plus and TNT channel. In 2020 the festival was attended by many star bloggers: Roman Mayakin, Petr Romanov, Anna Tsukanova-Kott, Gladston Mahib, Snezhana Samokhina, Anton Lavrentiev and others.