Armin Only Embrace

Timeline: December'16 - March'17

OTS: 329,5 mln

Description

Armin Only is a massive show that combines music, theater and dance. In 2017, Armin van Buuren brought to Moscow a new chapter of his show dedicated to his new album Embrace's release.

Goals

We were to launch a media campaign and get wide media coverage, but also to work out nonstandard formats of barter advertising.

What was done

We provided barter advertising on TV and radio stations, found information partners such as Europa Plus, Muz-TV, RBC, Mixmag, etc. We held a press conference in TASS, VK Live with Armin van Buuren from Kiev, and found cross-promotional partners: X-Fit, DoublB, Formula Kino, Muztorg, etc. 

Coverage

329,5 mln

Figures

Number of media publications:

200

TV reportages:

13

TV spots:

585

Radio announcements:

680