Description
The Corner Boxing Gym is a futuristic boxing club in the center of Moscow.
Goals
Our task was to announce a new modern hub for sports, which is supposed to finally blur the unsteady framework of such genres as boxing, fitness, dancing, hangout.
What was done
To attract the audience, we released a number of positive publications, recorded an interview with the founder of the club Aram Davtyan, and invited journalists, bloggers and stars to the club's opening party.
Result
The opening party was attended by Ivan Chuikov, Petr Romanov, Maria Shumakova, Masha Tsigal, Alexandra Burimova, Maryana Ro, Rita Chelmakova, Maria Way, Julia Kostyushkina, Vasily Akkerman and others.
Partners
Leading sports and lifestyle publications.
Figures
Number of media publications:
40